Who’s acquired the higher work ethic in your online business…
‘You’ (ie. in actual life) or the ‘digital model of you’ (ie. on-line)?
I posed this query on the current AREC convention.
If most of your prospecting, advertising and lead technology exercise is performed in “actual life” and in “actual time” by “you” (ie. in nose to nose or Zoom conferences or on the cellphone) then you’re leaving an enormous alternative on the desk.
As a result of the ‘digital model of you’ might be doing the lion’s share of the heavy lifting and free you up for the for high-value stuff!
If there’s no ‘digital model of you’ then if you’re not working, nothing is going on.
How do I create ‘digital you’?
In the event you can take the IP, data and insights out of your head and bundle them up as content material like movies, stories, e mail sequence, paperwork and articles, then the ‘digital model of you’ is unleashed to work 24/7 even while you’re on vacation, asleep or spending time with household.
**For the document, “actual time, actual life” enter from the true you is essential particularly in the case of closing offers and constructing private connections. So save that treasured time for the high-value, high-stakes interactions!
If “digital you” doesn’t exist or isn’t pulling its weight, you’re making it a lot tougher for your self, and your potential purchasers to get to know, like and belief you.
“Digital you” has the power to outwork the “actual life you”.
Plus ‘digital you’ will assist you in so some ways, so I encourage you to think about how one can:
unpack your IP, data and insights and
bundle it up in order that it helps your advertising, lead gen and gross sales efforts.
Convert your IP and know-how into digital property like:
Movies, webinar recordings, proposal stroll throughs, articles, templates, e mail sequence, coaching programs and so on.
Each digital asset you create is a chance to place “digital you” to work!
I’m curious does this idea resonate with you?
(Please let me know within the feedback)
Content material Advertising Gross sales Funnel
Your content material advertising gross sales funnel is all about getting folks to know, like and belief you by nurturing them with the precise info on the proper time.
Obtain it now